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Midwest brewery makes inroads in Richmond
June 6, 2013
A Midwest brewery’s beers have arrived in Richmond.
Excerpt from Richmond BizSense.
Loveland Distributing is now carrying Kansas City-based Boulevard Brewing Company’s beers.
A successful release in Washington and Northern Virginia in June 2012 prompted Boulevard’s expansion to the rest of the state, starting with Richmond, said Steve Mills, Boulevard’s vice president of sales.
“We love to pick markets where we can find good partners, and I think we’ve found that in Loveland,” Mills said.
Boulevard’s beers hit the Richmond market June 1, according to Brian Rollison, inventory control manager for Loveland.
Since then, more than 30 local restaurants and bars have requested the brew. Six-packs of some Boulevard beers will be available in Kroger and Walmart stores late next week, according to Loveland.
“We’ve sold quite a bit in the first few days, and we’re hoping to sell more,” Rollison said.
Read the full article here.
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