Marketing Manager
JOB SUMMARY
Under the direction of the Vice President of Marketing and Communications, the Marketing Manager will work to implement GRP’s marketing and communications plans to enhance Greater Richmond’s perception among corporate executives in targeted industries as well as consultants to increase their consideration of locating in the region.
This is an at-will position.
TYPICAL DUTIES
- Plans, researches, writes content for website, blog, social media, newsletters, presentations, videos and other marketing materials. Optimizes for search engine optimization.
- Writes media pitches and press releases. Researches targeted media and influencers and works with VP of Marketing and Communications to coordinate outreach. May work with third-party consultants.
- Interacts and works with media and influencers. May serve as corporate spokesperson.
- Manages GRP’s social media presence and optimizes for increased performance and engagement.
- Creates and manages content and editorial calendars under the direction of the VP of Marketing and Communications.
- Storytelling via social media, blogging, and e-newsletter content and distribution.
- Updates and maintains organization’s websites using content management systems.
- Designs and updates presentations and other marketing collateral.
- Graphic design, photography, videography and video editing as needed.
- Develops monthly marketing reports and analyzes performance.
- Performs other duties as assigned.
REQUIRED QUALIFICATIONS
- Graduation from an accredited college or university with a bachelor’s degree in Marketing, Communications, Business, or a related field. Three years of marketing and communications experience. Work experience may be substituted for education year-by-year on a case-by-case basis.
- Superb written and verbal communication skills. Working knowledge of the Associated Press stylebook.
- Advanced computer skills including Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere), social media management and measurement tools, content marketing systems such as WordPress and HubSpot, HTML, Google Analytics.
- Must be able to help shape abstract concepts then produce a definitive product, as well as work on numerous projects simultaneously.
DESIRED QUALIFICATIONS
- A Masters, advanced degree, or professional certification.
- Bilingual.
- Experience implementing SEO and SEM.
- Knowledge of various digital ads platforms, including Google, LinkedIn, etc.
- Familiarity with platforms such as Salesforce, Canva and Tableau.
WORKING CONDITIONS:
- Comfortable working conditions, handling lightweight, intermittent sitting, standing and walking. Occasional exposure to hazards associated with construction site visits including exposure to multiple-story elevations, cramped quarters, temporary stairs and planks, temperature extremes, dust, noise, power equipment and vehicular traffic.
- Considerable exposure to stressful situations and stress as a result of human behavior and various responsibilities.
- Non-traditional working hours which may include evenings and weekends.
- Operates a motor vehicle requiring a standard Virginia Driver’s License. Operates a variety of standard office equipment including a personal computer, copier, fax machine, telephone, calculator and based on job assignment may require the performance of other essential and marginal functions.
GRP Values
- Focused
- Disciplined
- Innovative
- Collaborative
- Inclusive + Diverse
- Passionate
A TEN-YEAR PERSONAL, CRIMINAL AND EMPLOYMENT BACKGROUND CHECK IS REQUIRED FOR THIS POSITION.
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities and skills required of personnel so classified.
All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
To apply, email your cover letter, resume and list of references to [email protected].