GRP Strategic Plan

Advancing business recruitment and cluster development

Strengthen lead generation: Generate leads and expand the pipeline for projects that increase the number of quality jobs and capital investment in target industries among domestic and international companies.

Cultivate industry clusters: Encourage alignment and coordination of cluster building efforts by facilitating connectivity and collaboration within target industry ecosystems.

Amplifying awareness and shaping perception of the region

Build the identity of the Richmond Region: Bolster marketing and storytelling by creating a comprehensive, international campaign to expand audience reach and interest in Greater Richmond.

Attract talent through targeted marketing: Craft communications and content targeted to in-demand talent segments and integrate into business recruitment marketing efforts.

Delivering world-class research and market intelligence

Create a center of excellence for research: Increase research capacity to stand up a Regional Research and Market Intelligence Center that informs and strengthens business recruitment, marketing and industry cluster growth.

Leverage expertise to assist partners: Provide proactive research assistance and actionable insights for GRP member localities and clients.

Elevating regional competitiveness

Turning losses into wins: Leverage insights from business intelligence on lost projects to inform improvements needed to secure more future wins.

Advancing economic growth for all: Bring additive value to regional efforts to expand upward mobility and prosperity.

Check out some of GRP’s most impactful projects