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Insurance giant Allianz nabs naming rights for new riverfront amphitheater
October 17, 2024
Weeks after Richmond’s new baseball stadium scored its naming rights deal, the city’s new riverfront amphitheater has landed a title sponsor of its own.
Allianz Partners, which has a major office presence locally and provides event ticket insurance through venue promoter Live Nation Entertainment, was announced Tuesday as the lead sponsor for the now-named Allianz Amphitheater that’s under construction on the hillside next to Tredegar.
Officially dubbed Allianz Amphitheater at Riverfront, the $30 million facility is expected to open in June and is a joint venture between Live Nation and Coran Capshaw’s Charlottesville-based Red Light Ventures.
The naming rights deal is for 10 years, Allianz spokesman Daniel Durazo said. Other terms of the deal were not disclosed at a press event held at the site Tuesday morning.
Durazo said Live Nation approached Allianz about the sponsorship due to the company’s presence in Richmond and the ticket insurance services it provides Live Nation and Ticketmaster.
“We’ve been partners with Live Nation and Ticketmaster since 2007, and our sponsorship of this venue is just an extension of that long-term partnership,” Durazo said.
“When they were putting this venue together, they asked us if we wanted to be the main sponsor, and we jumped at the chance,” he said. “We are going to be here for at least 10 years with our name on the venue, and hopefully a long time after that. We’re really proud to be part of this project. It’s really exciting for the Richmond community.”
- Topics:
- City of Richmond
- Quality of Life
